Privacy Policy

We ask that you read this website privacy policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

This privacy policy is divided into the following sections:

  1. 1. Who we are

We are A L Simpkin & Co Ltd, a limited company registered in England under registration number 00244390. For more information about us, please see About us on our website (www.alsimpkin.com).

We collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

  1. 2. Our website

This privacy policy relates to your use of our website, www.alsimpkin.com.

Throughout our website we may link to other websites owned and operated by certain trusted third parties. These other third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third party websites, please consult their privacy policies as appropriate.

  1. 3. Our collection and use of your personal information

We collect personal information about you when you access our website, purchase products or services from us, contact us, and send us feedback.

We collect this personal information when you provide it to us either directly, such as when you contact us about our products or service, or indirectly, such as your browsing activity while on our website (see ‘Cookies‘ below).

The personal information we collect about you depends on the particular activities carried out through our website and during our relationship with you. Such information includes:

  • your name, address and contact details
  • details of any feedback you give us by phone, email, post or via social media
  • information about the products and/or services we provide to you
  • the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
  • information about how you use our website, products and services, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page
  • information about your preferences in receiving marketing from us.

We use this personal information to:

  • create and manage your account with us
  • verify your identity
  • provide products and/or services to you
  • customise our website and its content to your particular preferences
  • notify you of any changes to our website or to our products or services that may affect you
  • improve our website and services

Our business and website are not intended for use by children and we do not knowingly collect or use personal information relating to children.

  1. 4. Our legal basis for processing your personal information

When we use your personal information, we are required to have a legal basis for doing so. There are various different legal bases upon which we may rely, and these will depend on the personal information in question and the specific context in which we collect it.

The legal bases we may rely on include:

  • consent: where you have given us clear consent for us to process your personal information for a specific purpose
  • contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
  • legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
  • legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information, which overrides our legitimate interests)
  1. 5. Further information – the personal information we collect, when and how we use it

For further details on when we collect personal information, what we collect as well as how we use it, please read the following sections:

When you order goods or services from us
What information we ask for How we use your information
Contact details: your name, address and email address
Information about the products and/or services we provide to you
We ask for this from you:
— to answer any queries your raise and to provide you with information you have requested
— create and manage your account with us
— to communicate with you about your account
— to process your order for the goods/services you have requested and deliver those goods/services to you
— to manage any repeat ordering you request
We rely on contract, our legitimate interest and legal obligation as the lawful bases for collecting and using your personal information for this purpose.
Our legitimate interests are providing our customers with a high quality service when supplying goods and services.
We may share your personal information with certain third parties who provide delivery services to us. We would need to share such information with them to enable us to perform our contract with you and deliver to you the goods you have ordered.
To promote our business, products and services
What information we ask for How we use your information
Contact details: your name, address and email address
Information about the products and/or services we provide to you
Details of any feedback you give us by phone, email, post or via social media
Information about your preferences in receiving marketing from us
We ask for this from you:
— to contact you by email to inform you about similar products or services that we offer that we feel may be of interest to you.
Where you are an existing customer and the products or services are similar to those you have bought from us or enquired about before, we rely on our legitimate interest as the lawful basis for collecting and using your personal information for this purpose. You have the right to object to us continuing to use your personal information for this purpose and can let us know if you do so object at any time by clicking the unsubscribe link in our email, by indicating your preference on our website here, or emailing us at sales@alsimpkin.com.
Our legitimate interests are improving our business and providing our customers with a high quality service.
Where the products or services are different to those you have bought from us or enquired about before, or if you are not an existing customer of ours, we rely on your consent as the lawful basis for collecting and using your personal information for this purpose. We will not contact in this way for this purpose unless you have consented to us doing so. You have the right to withdraw your consent at any time (see ‘Your rights‘ below).
To administer and improve our website and your experience when visiting and browsing our website and as part of our efforts to keep our website safe and secure
What information we collect How we use your information
Details of any feedback you give us by phone, email, post or via social media
Information about how you use our website
We will use this information:
— to administer our website
— for internal operations, including troubleshooting, data analysis, testing, system maintenance, research, statistical, reporting and survey purposes
— improve our site and our App to ensure that content is presented in the most effective manner for you and for your computer or device
— as part of our efforts to keep our site and our App safe and secure
We rely on our legitimate interest and legal obligation as the lawful bases for collecting and using your personal information for this purpose.
Our legitimate interests are providing our customers with a high quality service when supplying and promoting goods and services.

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with this policy, where this is required or permitted by law.

  1. 6. Who we share your personal information with

We routinely share your contact information and information about the products and/or services we provide to you with certain third parties who provide delivery services to us. This data sharing enables us to provide you with the products or services, or information about us or our products and services, that you have requested.

We do not share your personal information with any third party recipients that are based outside the European Economic Area.

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party.

  1. 7. Transfer of your information out of the EEA

We will not transfer your personal information to countries which are located outside the European Economic Area (EEA).

  1. 8. Whether information has to be provided by you, and if so why

The provision of your name, address and contact details is required from you to enable us to supply you with the products or services you have requested. We will inform you at the point of collecting information from you, whether you are required to provide the information to us.

If you don’t provide us with your personal information when requested and we need to collect it by law, or under the terms of a contract we have with you, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our products or services). In this case, we may have to cancel a product or service that you have requested, but we will notify you if this is the case at the time.

  1. 9. How long your personal information will be kept

We will hold your personal information for the duration of of our contractual relationship with you and for a period of 7 years thereafter where we are required to retain the information by applicable UK law (e.g. for tax and accounting purposes), or such shorter period where the processing is no longer authorised or no longer necessary for compliance with applicable laws.

  1. 10. Cookies and similar technologies

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies and other similar tracking technologies on our website. These help us recognise you and your device and store some information about your preferences or past actions.

For further information on our use of cookies, please see our Cookie Policy on our website.

For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.

  1. 11. Marketing

We would like to send you information about products and services that we feel may be of interest to you. Where we have your consent, or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.

We will always ask whether you would like us to send you marketing messages when you provide us with your personal information.

If you have previously agreed to being contacted in this way, you can unsubscribe at any time by:

—contacting us at sales@alsimpkin.com

—using the ‘unsubscribe’ link in emails or on our website.

It may take up to 7 days for this to take place.

For more information on your rights in relation to marketing, see ‘Your rights’ below.

  1. 12. Your rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • access to your personal information and receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • transfer your personal information to a third party in certain situations (known as ‘data portability’)
  • object at any time to processing of personal information concerning you for direct marketing
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances
  • withdraw your consent at any time where we are relying on consent to process your personal information.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • email, call or write to us using the contact details below,
  • let us have enough information to identify you (for example your customer or account number),
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know the information to which your request relates, including any account or reference numbers, if you have them.

If you would like to unsubscribe from any marketing emails that we may send to you, you can also click on the ‘unsubscribe’ button at the bottom of the email. It may take up to 7 days for this to take place.

  1. 13. Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

  1. 14. How to complain

We hope that we can resolve any query or concern you raise about our use of your information.  If you have any concerns, please contact us by sending an email to karen.simpkin@alsimpkin.com, write to A L Simpkin & Co Ltd, Hunter Road, Sheffield S6 4LD or call 0114 234 8736

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk), who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

  1. 15. Changes to this privacy policy

We may change this privacy policy from time to time. Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.

  1. 16. Changes to Your Personal Information

It is important that the personal information we hold about you is accurate and current. Please keep us informed using our contact details above if your personal information changes during your relationship with us.

  1. 17. How to contact us

Please contact us using the contact details below if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact us, our full contact details are:

Full name of legal entity: A L Simpkins & Co Ltd

Name: Karen Simpkin

Email address:  karen.simpkin@alsimpkin.com or call 0114 234 8736

Postal address: 3 HUNTER ROAD, SHEFFIELD, S6 4LD

Telephone number: 0114 234 8736